by Farra

I recently discovered and fell in love with AVF, the innovative furniture and accessories company started by Alexandra von Furstenburg in 2007.  After a ten year stint as Creative Director and then Image Director at mom Diane von Furstenburg’s fashion label DVF, Alexandra relocated to Los Angeles and “focused on designing exclusively for the home.

A synthesis of art, home furnishings and fashion, the collection consists of signed, limited edition pieces made out of acrylic – a nod to the 1970s when acrylic was widely regarded as the material of the future.

Beginning with a sleek 8-piece collection ranging from side tables to an oversized dining table, the designs were named in honor of their inspiration – diamonds (i.e. “Brilliant,” “Trillion”).  The gem-like collection is illuminated with neon colors.

Alexandra’s second collection “Voltage,” debuting in March 2009, is made of mirror and smoke-colored acrylic.  The 9-piece collection (in addition to an expanded range of accessories) is sultry, bold, and strong.  For Alexandra, choosing a darker, smokier palette for her sophomore collection was a natural evolution from the bright, pop aesthetic she embraced in 2008.

Alexandra’s collection is available at her eponymous showroom at 9001 Melrose Avenue, West Hollywood, CA 90069.”

{via alexandravonfurstenburg.com}